The Selling Process

The Home Selling Process

Selling a home typically includes many of the following elements. We will
be your resource and guide every step of the way.

Initial Consultation

Determine your needs and priorities
Discuss marketing plan to receive maximum exposure
Establish pricing strategy
Design and implement marketing plan
Complete home enhancement recommendations
Carry out scheduled marketing activities
Show the property to brokers and prospective buyers
Communicate with you on a regular basis
Monitor results of marketing activities
Modify marketing plan and pricing strategy as necessary
Review offer and reach agreement
Buyers real estate professional presents offer
Discuss and clarify proposed terms and conditions
Negotiation; possible counteroffers
Reach final agreement
Complete settlement process (per purchase contract)
Deposit of buyer's earnest money
Sign documents
Title search; preliminary title report to buyer
Inspections
Removal of remaining contingencies
Buyers final walk-through of property
Loan funding/balance of funds from buyer
Recording of title
Relocation of seller; possession of property by buyer

Key Market Factors

How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home you can get significant control over market time. The proper balance of these factors will expedite your sale:

LOCATION
Location is the single greatest factor affecting value. A neighborhood's desirability is basic to a property's fair market value.
COMPETITION
Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market.
TIMING
The real estate market may reflect a "buyers" or "sellers" market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
CONDITION
The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value.
TERMS
The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
PRICE
If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis will assist you in determining the best possible price.